The Problem:

The Insight:

By enhancing its brand image and effectively engaging healthcare providers, Janssen can stay top of mind so that when providers consider prescribing a biologic, they think of Janssen.

The Opportunity:

How can Janssen expand its reach to high-target healthcare providers and build trust while educating them?

VisualDx Unique Solutions:

In collaboration with Janssen, VisualDx curated a series of nine webinars to educate healthcare providers on various dermatological subjects. Leveraging its reputation in dermatology and its extensive network of clinical experts, VisualDx attracted more than 4,500 attendees across specialties like dermatology, primary care, emergency medicine, and urgent care. This participation highlighted the success in advancing dermatologic knowledge and keeping Janssen top of mind.

Janssen partnered with VisualDx for a multi-layered sponsorship opportunity spanning two consecutive years at the annual Academy of Dermatology conference. In the first year, VisualDx introduced “The Art of Medicine,” an exhibit showcasing dermatological photographs of real patients with diverse conditions from its medical image database. This unique fusion of medical education and artistic appreciation drew more than 400 attendees from Janssen’s high-target provider list, reinforcing Janssen’s brand prominence among biologic prescribers.

At the Fall Clinical event, VisualDx crafted a compelling video display for Janssen, telling a powerful story through images of psoriasis presentations on individuals with darker skin. This visually striking narrative not only highlighted the importance of recognizing diverse disease presentations but also cultivated interest in the topic, drawing healthcare providers into the conversation. The engaging content effectively drove attendees to Janssen’s product theatre, where deeper discussions on psoriasis and treatment options took place.