Improving Skin Care Equity: A Partnership Between Vaseline & VisualDx
The Problem:
Systemic racism and healthcare inequities persistently disadvantage Black and Brown communities, leading to substandard and unequal dermatological care. Educational and professional resources often exclude these populations, resulting in delayed diagnoses and inadequate treatment.
The Insight:
Efforts to dismantle discriminatory practices, promote cultural competence, and expand access to affordable healthcare are essential for achieving equitable dermatologic outcomes.
The Opportunity:
What if we could better educate patients and providers on skin conditions in more pigmented skin and help patients find the right providers?
VisualDx Unique Solutions:
See My Skin Powered by VisualDx Image Search
Vaseline leveraged VisualDx’s image search API to create “SeeMySkin,” a patient-centric website. This site empowers Black and Brown individuals to understand their skin conditions better. Users can look up dermatologic conditions, view medical imagery of skin presentations in patients of color, and connect with culturally competent dermatologists in their area. To date, SeeMySkin has facilitated over 600,000 site interactions.
Vaseline sponsored free access to VisualDx for hundreds of healthcare providers, enhancing dermatological care for patients of color. VisualDx’s extensive image library, featuring 34% skin of color presentations, improves clinical decision-making and patient satisfaction. These providers see an average of 28 skin of color patients each week, spanning various specialties including primary care, dermatology, pediatrics, and emergency medicine.
VisualDx developed a dynamic webinar series designed to educate healthcare providers on the nuances of disease presentations in skin of color. These webinars, available through VisualDx Academy, have become an invaluable resource for frontline healthcare professionals. By leveraging strategic collaborations and targeted promotions, VisualDx has significantly increased participation, enhancing the educational experience and advancing Vaseline’s mission. For instance, one such webinar educated 372 healthcare providers, which in turn translates to improved care for approximately 415,000 patients.
Partnership Opportunity:
VisualDx is excited about exploring mutually rewarding partnerships. With a capacity for unique collaborations, VisualDx can help achieve your objectives, tackle challenges, and foster unprecedented innovation.